Boston Bruins

The route of this campaign was to inspire parents who are hockey fans, specifically fans of the Boston Bruins to introduce their children to hockey at a young age. Hockey is a rowdy sport full of excitement, growing up watching hockey every so often I was able to use my personal experience as well as research on the team to decide my insight for the campaign. The idea was that by introducing kids at a young age to hockey creates a lifelong love of the game and bonds the family every game night. The pride that the Bruins have as well as their fans is unmatched, loud, and full of spirit. By getting kids into hockey there will be more excitement and quality time as a family. While conceptualizing I was able to perfect a voice that capsulated the ultimate pride the Bruins possess.

Key Message: Make your kids raging fans at a young age.

Target Audience: Parents between the ages 30-40 with children ages 6-15 who find it very important to raise their kids to love hockey and instill the fan aspect into them at a young age. Involving the family at a young age to make the future hockey fans for the team.

Insight: Many families take time to introduce the Boston Bruins to their children at a young age, especially when from the city of Boston. The bruins create an unruly atmosphere in households full of excitement. Showcasing the pride fans have will be showcased by this campaign.

Tagline: Untamed pride.

Role: Copywriter, concept generator, researcher, designer, and art director of the campaign.