Polaroid

The concept of this campaign was that most people when they think of taking photos, they immediately think of doing this while using their phones. For this I wanted to take a different approach in recording all of life’s moments by incorporating the idea of “retro” photography. When using a polaroid, you only have eight chances to take a picture on the film. This meaning every picture you take, why not make it worth it? By capturing moments of laughter, fun, and adventure. The cool thing about this is, there are no duplicates, it’s something special in itself for the user, and that is what I wanted to focus on. By using old and new photos in this campaign, I worked with transit, social media, and played around with a loosely developed experiential take to push the idea of recording the now. I enjoyed playing with the voice that carries through the campaign, being light and funny with hints of sarcasm.

Key Message: Record all of life’s “nows”.

Target Audience: All genders 18-28 years old. These are young adults who love to make memories and capture moments in their life with almost everything they do, usually on their phones. The idea of using an older form of photography isn’t something they think of when it comes to pictures, especially with their busy lives of school, relationships, work, and vacations.

Tagline: Record the now.

Role: Copywriter, concept generator, researcher, designer, and art director of the campaign.