Tiffany & Co.

The direction of this campaign turned into a focus on jewelry being for every relationship, regardless of romance. Jewelry is a tangible object that one can wear and hold that contains a memory. Memories of the gift giver, partner, an important person in one’s life, and a legacy. The difference is that Tiffany & Co. is seen as a classic jewelry name, one of elegance and sophistication. Under stereotypes of gifting jewelry, most people see it as a strictly romantic gift. My intention for this campaign after researching the company, consumer statistics, and stereotypes, was to broaden the view of jewelry made by this company. I did this by going in the direction of timeless jewelry that can make a moment and memory unforgettable.

Key Message: A moment turned timeless.

Target Audience: All genders ages 25-35, with an income above 70k a year. They have more room in their budget to spend money on nicer things. They are either in a relationship or single focusing on their careers.

Tagline: Moments are timeless.

Hashtags: #momentsaretimeless #foreverymemory #tiffanyandco

Role: Copywriter, concept generator, researcher, designer, and art director of the campaign.