A Page from Abby
A creative.
A copywriter.
One who draws from the world around them.
Through writing Concepts,
Research
Design
and Strategy.
To hiking,
weight lifting
swimming
reading poetry
and adventures with friends.
I am one who loves to bring my interests into
my work as well as my relationships.
Connecting with others,
creating concepts that communicate ideas
uniquely with my team to reach audiences
from all walks of life
gives me purpose and excitement.
Sun Bum
Burnouts in life are one of those things that are all too real. Between our social lives and careers, there is rarely ever a break in a world where everything is constant. By getting outside and allowing yourself to decompress in nature and get away from the crazy routine you can fight it. Protect your skin and your well-being.
Tiffany & Co. Native Article
Relationships are uniquely different for everyone. Each one is special to the people involved because of all the little moments that are shared between them. At the end of the day it isn’t the bright shinny moments that make the relationship, it is the small overlooked moments that seem nothing out of the ordinary that do.
ZzzQuil Radio Spots
The lack of sleep, something we all know too well. The inability to disconnect from surroundings, the over active mind, and the stress, coffee can only do so much. Running off little sleep can be detrimental to our lifestyles, so finding the perfect aid is necessary.
Tiffany & Co.
Memories are timeless, jewelry is just a tangible object that acts as a vessel of a special moment. The act of gifting jewelry isn’t just the stereotypical romantic gesture, it is given in every circumstance regardless of the type of relationship. It is a timeless legacy.
BAND-AID
Statement pieces, everyone has their own idea of them. Ones that symbolize the work one does and the struggles to achieve a goal. Throughout sports and music there have been many of these, but the symbol of a BAND-AID has acquired a different perception. It’s not only for scrapes, it’s for showcasing your journey and what it took to be where you are today.
Polaroid
Every moment is unique it is the one thing you can’t redo, capturing it is special. Limited film, a few shakes, it’s a get what you get regardless of your ridiculous facial expression experience. A moment in time you will never forget and one you will treasure in a way you couldn’t do with digital photos. Priceless moments in an instant, no editing allowed.
New Balance
Race Diversity is a huge topic, especially in our society today. In sports it is applicable across all levels and have revoked people of opportunities we all deserve. This campaign is one that touches on this issue and shows the importance of equality.
Lesser Evil Popcorn
Healthy snacks are the best for the spontaneous moments in life. Being spontaneous and living for the adventures of life is so important, and so is being your authentic self. Imagine a snack that is perfect for your authentic lifestyle.
Jameson Irish Whiskey
Drinking responsibly is a seemingly complicated subject for young adults in the world we live in today. There are so many stigmas and view points for it. Being with friends and having fun is important, but so is being safe, a single app can help you do both.